‘Novelty’ Is Probably the most abused words in the watch market. Almost, it’s applied to describe the continual stream of new types and designs becoming produced by watchmaking manufacturers. But on top of that, it conveys a sense of newness and — advertising and marketing departments fervently hope — exhilaration. https://www.watchesworld.com/a-guide-to-10-of-the-best-dress-watches/